You’ve probably noticed that stores are already putting out their Holiday displays. Wasn’t it just last month we were cleaning up from the Holidays? And just getting over the craziness of Black Friday? I shiver at the thought of doing all that again so soon. I can only imagine how these businesses feel.
For some of you who work in these retail businesses, keeping track of changes in pricing and inventory for some of these mega-stores is a reality. You have to deal with multiple channels: brick and mortar sales and online sales plus inventory changes, pricing changes, advertising… and all of this has to be consistent for ALL of the stores in the chain as well as online…. just thinking of this, could make you lose sleep. If you aren’t able to manage all these factors properly, your biggest money making time of the year could be disastrous. Your company could suffer customer attrition, abandoned shopping carts and serious damage to your brand.
Not being able to ensure that prices are the same online, in-store and in advertisements can cause some real customer issues. Everyone has heard of price matching, but to have to price match within your own company is embarrassing and unhelpful, to say the least. Confusing customers can only lead to lose of customers and could eventually cause you to lose your company.
Ok, so you are having pricing inconsistency issues and inventory control issues. How are you going to be able to accurately forecast sales, inventory needs and costs for other business metrics? To forecast accurately, and thus purchase and manage inventory is going to be next to impossible. And these hidden costs can be the difference between being profitable and not.
All right, enough of the doom and gloom. To take the guesswork out of forecasts, income, expenses and inventory needs, you need to have an application performance monitoring solution that tracks your pricing updates to your various channels and alerts you when you lack transactional consistency. One with built-in, real-time complex event processing analytics to manage your everyday business transactions can give you a “leg-up” by providing provide early warning for impending failures. An application to deliver the visibility you need to immediately see when there is a problem.
Sales during the year and especially busy holiday season do not need to be a source of dread, aggravation and frustration for you or your IT staff. By having a system that is more reliable during the sales rush and the rest of the year, you will be saving potentially millions through decreased cart abandonment and an overall improved customer experience.
For more case studies on how businesses use application performance management to ensure their business systems remain reliable visit our list of customer case studies.