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Big Data

8 ways big data analytics can be applied by any CEO

By: Ken Wong, President Lenovo Asia pacific How do big data and data analytics play into strategy development at the chief executive level? Should they play at all, or should CEOs and peers delegate data analytics to the experts? It’s a discussion played out in businesses around the world. A recent report by McKinsey (Making [...]

By | February 8th, 2017|Big Data, Big Data Analytics|0 Comments

How MTV And Nickelodeon Use Real-Time Big Data Analytics To Improve Customer Experience

Viacom, owner of household brands such as Comedy Central, Nickelodeon and MTV, is one of the largest media companies in the world, delivering more than 170 cable, broadcast and online networks in around 160 countries. Monitoring of the digital networks which are used to pump their content into millions of homes gives them access to [...]

By | January 31st, 2017|Big Data Analytics|0 Comments

Top 10 Big Data Trends in 2017 for Financial Services

In the past year, the big data pendulum for financial services has officially swung from passing fad or experiment to large deployments. That puts a somewhat different slant on big data trends when compared to 2016 trends. While the hype has subsided, banks appreciate that big data is not a panacea for all woes. Of [...]

By | January 23rd, 2017|Big Data, Financial Services|0 Comments

Big Data Analytics: What Is There In Store For 2017 And Beyond

Big data has come in a big way and is gaining momentum in the same way. In a very short period, it has become a familiar phenomenon all across the globe. So much so that it is no longer a new technology. In fact, it is introducing newer terms and technologies as a rider. Most [...]

By | December 14th, 2016|Analytics, Big Data, Big Data Analytics, blog|0 Comments

How to make the most of predictive analytics

Predictive analytics is giving brands the capability to automate marketing responses in any given customer scenario, but it requires fundamental shifts in companies’ attitudes to technology and the willingness to test and learn continually. As big data has become embedded in brands and marketing departments, gradually the talk has become focused on the predictive – [...]

By | December 12th, 2016|blog, predictive analytics|0 Comments

7 Ways to Effectively Utilise Big Data in Organisations

The buzz around Big Data is undeniable. Regardless of the size of the organisation, managers can use this information, to help drive better, more effective organisational decision making, as a result of accurate analysis.   1. Improve Business Intelligence Business Intelligence is a process of analysing data which helps managers and corporate executives make more [...]

By | December 1st, 2016|Big Data, blog|0 Comments

How Retailers Use Big Data to Gobble Up Sales

Billions of dollars will be spent this weekend as the Thanksgiving holiday gives way to Black Friday, Cyber Monday, and the beginning of the end-of-the-year shopping extravaganza. For retailers eager to get “back in the black,” big data analytics provides a great opportunity juice profits by successfully converting on ample sales opportunities. The volume of [...]

By | November 28th, 2016|Big Data, blog|0 Comments

How CEOs Can Keep Their Analytics Programs from Being a Waste of Time

Despite billions of dollars invested in big data and analytics, the simple truth is that most projects and programs fail to meet expectations. And we have figured out why: analytics forces changes on the C-suite that the CEO has to anticipate and manage, but many don’t. From how we choose presidents to what movies we [...]

By | November 18th, 2016|Analytics, blog|0 Comments

Success Story 5 Retailers Who Placed Big Bets Over Big Data Analytics

The game changing technology- big data has gone mainstream that collect, organize and get value out of the overwhelming amount of data on-the-fly. Retail industry is taking maximum advantage of this technology to better tune their services according to customer’s needs. According to McKinsey reports, “Retailers are using big data to improve operations across the [...]

By | November 14th, 2016|Big Data Analytics, blog|0 Comments

Why Big Money and Big Data Win Elections

Political campaigns are anything but simple. They’ve gotten even more complex over the years as industries lobby for their own interests by sending money to the candidates they believe will serve them best. While campaigns have used whatever data they could get their hands on in the past, the amount of specific information now available [...]

By | November 9th, 2016|Big Data, blog|0 Comments