Some thoughts on APM segmentation

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There are many software vendors play in the Application Performance Monitoring (APM) market. All claim similar capabilities and features as defined by industry analysts. From the first glance the differences are blurry and customers have difficulties distinguishing among the products that would best address their needs. Companies spend months, in some cases years selecting the right solution engaging valuable resources. In the mean time their problems persist, in many cases affecting their bottom line. There are some vendors that are classified as APM players, have very little overlap in their value proposition, have clear differences and distinct value propositions, yet perceived as competitors by each other.

In my view APM as a general term in IT, similar to a classification of mammals in biology. Imagine an alien (a prospect) arriving to Earth, seeing different mammals (APM vendors) and having difficulties distinguishing among them. They all have very similar features, have eyes and ears, nose and mouth, eat and sleep, some walk on four and some use just two limbs, they even have a similar reproduction process. Obviously, there are big differences between humans and monkeys, or between zebras and lions, for example.

In my opinion the APM market should be broken down into well defined segments to make it easier for customers. We here, at Nastel, have strong roots in Message Oriented Middleware management. IBM’s WebSphere MQ family of products, ESB, Message Broker, DataPower, Tibco are technology applications used by major enterprises. Middleware is a nervous system of their mission critical applications must be up, running and performing. We call our target market – Middleware-centric APM. I believe we are the best and have a unique value proposition in this area.

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