AI

14 Ways To Leverage AI To Better Connect With Customers

Nastel Technologies®
January 11, 2022

Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. While brands come up with innovative ways to use AI to meet their strategic business, marketing and sales goals every year, they also learn a lot through trial and error in the process.

 

In 2022, marketers will no doubt find more unique ways to incorporate AI into their operations to enhance campaigns while boosting the effectiveness of data analysis and the accuracy of reporting. Here, 14 members of Forbes Agency Council share smart ways for marketers to leverage AI this year to better connect with customers.

 

1. Teach Computers To Respond As Team Members Would

AI provides the conduit through which we expedite our deliverables in a personalized way via chatbots, customer service communication and email. The precaution we need to take as marketers is to ensure that the type of communication, delivery mechanism and message is on point. We must teach the computer to act and respond as if it were a member of our team. – Korena Keys, KeyMedia Solutions

 

2. Tailor Content To Fulfill Prospects’ Needs

Given that prospective patients visit a healthcare provider’s website for specific reasons, healthcare marketers can use AI to create and provide tailored content to fulfill patients’ needs. AI can help determine their specific needs and recommend content—especially virtual reality-based content—to educate them. AI can also improve digital campaigns’ effectiveness through personalized ads based on historical data. – Ajay Prasad, GMR Web Team

 

3. Create Chatbots For Landing Pages

At Argon Agency, we use AI to create chatbots for our landing pages to engage with visitors. Sometimes, a lead will have questions before providing their personal information, so we set up intelligence bots to answer and provide that information to build confidence without demanding manpower. Once the person engages, we collect their information and see a higher conversion rate. – Logan Rae, Argon Agency

 

4. Extract Real, Actionable Insights

There’s so much data available for marketers and business leaders today, but collecting it is just one small part of the bigger picture. We don’t always have the opportunity to extract real, actionable insights. That is how AI and predictive analytics can help. It’s important to use the right technology so that you can make better-informed decisions and really see what action you need to take. – Solomon Thimothy, OneIMS

 

5. Quantify Information In An Unbiased Way

AI can quantify information in a quick and unbiased way. Because of this, information that it can collect on your customers is trustworthy. It will help you gain a better understanding of what your ideal customers’ wants and needs are from the companies they choose to patronize—not to mention their preferred social media platforms. AI lets you reach your audience unlike anything before. – Jason Hall, FiveChannels Marketing

 

6. Drive More Conversions With Targeted Ads

Targeted ad marketing is crucial to implement in today’s business world. The use of AI software tools can help drive more relevant consumer eyeballs to convert for calls to action. – Jordan Edelson, Appetizer Mobile LLC

 

7. Enhance Your Website’s User Experience

Enhance your website’s user experience using AI tools to boost interaction. Consumers want to feel engaged with the brand, so having chatbots, interactive features and videos readily available will capture their interest and extend their time on the website. – Hannah Trivette, NUVEW Web Solutions

 

8. Use A Cross-Platform Chatbot

If you are having bandwidth issues and need to automate some of your communication processes, use a cross-platform chatbot. This can help you engage with visitors to your website, those who are engaging with your Instagram and Facebook posts, and more. You can build out intuitive communication flows that are automatically triggered, smart, effective and inexpensive. – Christopher Tompkins, The Go! Agency

 

9. Monitor How AI Bias Might Be Impacting Results

The ad industry has found that AI tends to develop unintended bias, with research showing that AI often delivers ads more prominently to men and wealthy consumers while excluding minority groups. Marketers should pay attention to industry news and monitor how AI bias may be impacting performance, optimizations and targeting and then refine their campaigns accordingly. – Donna Robinson, Collective Measures

 

10. Apply AI In An Invisible, Non-Creepy Fashion

The best applications of AI follow two simple principles: They are invisible, and they aren’t creepy. Many attempts to leverage AI place how smart the system is at the forefront but fall into the uncanny valley of knowing a little too much. Instead, try using artificial intelligence to augment trendspotting and decision-making capabilities. – Chris Martin, FlexMR

 

11. Launch A Text-Based AI Tool And Build Intelligent Scripts

We have launched an AI tool that is all text-based. You enter your cell number, and the entire process is taken over by AI. We are building intelligent scripts that get smarter with each interaction to make the experience authentic. Since implementing it, we have reduced the time to contact a lead to five seconds, increased our touchpoint count with clients and eliminated hundreds of wasted hours. – Jerry Kelly, Marketing 360®

 

12. Employ AI For Content Generation

AI tools can help pinpoint topics that are important to consumers right now. This can be a vital way to finesse content that connects directly with your consumer, whether you’re enhancing an email marketing campaign or refining a blog. Content-generation AI also bolsters search engine optimization capabilities for marketers, so you can target customers with your SEO strategy directly. – Evan Nison, NisonCo

 

13. Scale One-To-One Engagements

While companies may be limited in how many direct interactions they can have with their customers, AI will allow a company of any size to engage, categorize a customer interaction and either bring about a helpful conclusion or qualify the customer’s need to be redirected to an employee at scale. This is a great opportunity for scaling personal one-to-one engagements without removing the human element entirely. – Katie Schibler Conn, KSA Marketing

 

14. Leverage Facebook’s Lookalike Targeting

The most powerful AI for connecting with consumers is Facebook’s lookalike audience. Facebook has the highest market penetration of all social channels and some of the most competitive AI ad-targeting tools in the industry. Complemented by Facebook’s native format and mobile penetration, its lookalike targeting is the most effective way to leverage AI to find new customers. – Tellef Lundevall, Accelerated Digital Media

 

This article originally appeared on forbes.com, to read the full article, click here.

Nastel Technologies is the global leader in Integration Infrastructure Management (i2M). It helps companies achieve flawless delivery of digital services powered by integration infrastructure by delivering Middleware Management, Monitoring, Tracking, and Analytics to detect anomalies, accelerate decisions, and enable customers to constantly innovate, to answer business-centric questions, and provide actionable guidance for decision-makers. It is particularly focused on IBM MQ, Apache Kafka, Solace, TIBCO EMS, ACE/IIB and also supports RabbitMQ, ActiveMQ, Blockchain, IOT, and many more.

 

The Nastel i2M Platform provides:

  • Secure self-service configuration management with auditing for governance & compliance
  • Message management for Application Development, Test, & Support
  • Real-time performance monitoring, alerting, and remediation
  • Business transaction tracking and IT message tracing
  • AIOps and APM
  • Automation for CI/CD DevOps
  • Analytics for root cause analysis & Management Information (MI)
  • Integration with ITSM/SIEM solutions including ServiceNow, Splunk, & AppDynamics

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