How Big Data Analytics is Driving the Future of Social Business Success How Big Data Analytics is Driving the Future of Social Business Success

For businesses that want to use social media as a vehicle for increasing acquisition and revenue-generating conversions, there are at least eight metrics that they need to be using social data to track and monitor. First and foremost, such businesses need to develop a solid, and well-supported picture of their buyer personas. They also need to generate a clear picture of what’s converting well on each of the various social networks. Lastly, they need to be aware of what’s trending on these social networks and how that relates to the products or services they’re marketing.

 

This article originally appeared in dzone.com.  To read the full article, click here.