Big Data in Sports: Going for the GoldBig data comes in small bits and pieces flowing from ticket booths, online ticket services, point-of-sale terminals installed at arenas and other venues, gift shops, social media like Facebook or Foursquare, fan sites, and even form in-stadium beacons monitoring crowds of fans by interacting with their mobile devices. All of this information, if used properly, may and will help businesses provide sports fans with additional perks like advanced interactivity with elements of augmented reality, the ability to watch instant replays of the most notable moments of the game, assistance with in-venue navigation, provision of detailed information about WC queues or vacant parking lot spaces, possibility to order food to be delivered right to their seats and much more. In other words, fans will benefit from the increased comfort, while businesses will generate more revenue by bringing in more people, saving their time, sending them in the right direction and giving them exactly what they want at the right moment.

Bottom line

As progress plows onward, it becomes apparent that the sports industry is getting more and more dependent on big data. Imminent advancements in wearable technologies will inevitably redefine the strategic decision-making process and healthcare in sports, reducing traumatism and helping athletes to consistently demonstrate their very best. Big data analytics will help build better-integrated and efficient teams and train individual athletes for optimal performance. Finally, companies will enjoy the benefits of having a highly loyal customer base eagerly consuming merchandise and services offered to them at home and during sport events. The future of big data in sports looks bright and promising, and we are yet to see its most impressive parts.


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