Big Data Analytics

Cluster Analysis and Big Data

My last blog on machine learning discussed different types of artificial intelligence that can be applied to Big Data. This article will discuss cluster analysis, a form of Unsupervised Pattern Recognition. Let’s start with a basic definition. Pattern recognition algorithms are used to detect regularities in data, and they come in two basic flavors: supervised [...]

The importance of big data and analytics in the era of digital transformation

As organisations begin their digital transformation journey, big data and analytics can play a key role in it being a success. Big data means better business Data is an enabler of future strategies and immediate change, thanks to the power of predictive analytics and advanced data science. Correctly harnessing data can help to achieve better, [...]

What is Big Data?: Many firms are investing heavily in Big Data analytics.

Big data analytics is quickly gaining adoption. Enterprises have awakened to the reality that their big data stores represent a largely untapped gold mine that could help them lower costs, increase revenue and become more competitive. They don’t just want to store their vast quantities of data, they want to convert that data into valuable [...]

By |Big Data Analytics|

Challenges of Big Data Analytics in Healthcare

Big data analytics is turning out to be one of the toughest undertakings in recent memory for the healthcare industry.  Providers who have barely come to grips with putting data into their electronic health records (EHR) are now being asked to pull actionable insights out of them – and apply those learnings to complicated initiatives [...]

3 important steps of big data analytics you cannot miss

As a beginner, you must understand the 3 critical steps in a big data analytics project before you go further. 1. Data preparation One of the common challenges encountered by most businesses nowadays is lack of data for analysis. Even though they may accumulate membership or transaction data for years, those data are either in [...]

By |Big Data Analytics|

Are You Set Up to Achieve Your Big Data Vision?

By now, most companies have big hopes for big data. They see great potential in using sophisticated analytics to preempt problems, such as customers leaving or equipment failing, or to gain an advantage, such as perceiving an industry trend. But success may prove surprisingly elusive. The big data vision of many companies is murky, and [...]

How Big Data Analytics is Driving the Future of Social Business Success

How Big Data Analytics is Driving the Future of Social Business Success For businesses that want to use social media as a vehicle for increasing acquisition and revenue-generating conversions, there are at least eight metrics that they need to be using social data to track and monitor. First and foremost, such businesses need to develop [...]

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Big Data in Sports: Going for the Gold

Big data comes in small bits and pieces flowing from ticket booths, online ticket services, point-of-sale terminals installed at arenas and other venues, gift shops, social media like Facebook or Foursquare, fan sites, and even form in-stadium beacons monitoring crowds of fans by interacting with their mobile devices. All of this information, if used properly, [...]

By |Big Data, Big Data Analytics|

How Big Data Analytics Is Solving Big Advertiser Problems

Big data can help make sense of the information gathered, such as retention cost, average transaction value and even customer satisfaction. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands still [...]

By |Big Data, Big Data Analytics|

Digital transformation and customer experience

Digital transformation and customer experience – how data mining and big data analytics improve customer understanding Data Mining and Big Data Analytics are key to improve customer understanding Companies must truly understand their customers to offer them the best possible experience. But how do you get to know them? The answer is Data Mining and [...]