Digital transformation and customer experience

Digital transformation and customer experience – how data mining and big data analytics improve customer understanding Data Mining and Big Data Analytics are key to improve customer understanding Companies must truly understand their customers to offer them the best possible experience. But how do you get to know them? The answer is Data Mining and [...]

How big data analytics is transforming cancer research

Dr Bissan Al-Lazikani, head of data science at The Institute of Cancer Research, reveals how the capability to integrate and analyze vast volumes of data is playing a vital role in the discovery of effective cancer drugs. Cancer is a very human challenge. During their lifetime almost 40% of the world’s population will develop some [...]

The Impact of Big Data & Analytics in Football

Football is a booming business. You only have to look at the latest TV deal, worth £5.14bn to see how hot it really is. Football clubs are seeing an unprecedented influx of money and are trying to ensure they stay at the top, to make sure they turn this windfall into a regular income. This [...]

New Ways to Reach Millennials by Using Big Data Analytics

New Ways to Reach Millennials by Using Big Data Analytics: From politicians to businesses, it feels like we can't escape one discussion or another about the millennials. It's vital, then, for people in business leadership roles to ensure that they understand the mentality of this growing sector of the population in order to better understand [...]

By |Big Data Analytics|

A Big Market For Big Data – An Outlook on 2017

Big Data analytics and Business Intelligence are both fueling the growth of Enteprises all over the world, and also getting heavy investment within the Big Data market. The ability to gain insights laying dormant in unstructured data is enabling organizations to compete and constantly improve in spaces where they weren’t able to realize their potential. Companies around the world are [...]

By |Big Data, Big Data Analytics|

Big Data Analytics Provides a Golden Opportunity for Banks

Banks and financial institutions are constantly collecting our personal data whenever we transact with them. The result being that these organizations hold vast amounts of data, often lying dormant. In recent years banks and credit unions especially, have started to wake up and are mining this data to extract behavioral and spending information. However, this [...]

By |Big Data Analytics|

Why Emerging Leaders Must Get to Know Big Data

In business, there can be chasms between promise and fulfillment. Consider the case of big data analytics. Companies of all sizes are investing in technology to assemble unprecedented amounts of data, from customer call-center recordings and product inventories to employee sick days and weather statistics. This goldmine of information, when properly analyzed, can solve existing [...]

8 ways big data analytics can be applied by any CEO

By: Ken Wong, President Lenovo Asia pacific How do big data and data analytics play into strategy development at the chief executive level? Should they play at all, or should CEOs and peers delegate data analytics to the experts? It’s a discussion played out in businesses around the world. A recent report by McKinsey (Making [...]

By |Big Data, Big Data Analytics|

How MTV And Nickelodeon Use Real-Time Big Data Analytics To Improve Customer Experience

Viacom, owner of household brands such as Comedy Central, Nickelodeon and MTV, is one of the largest media companies in the world, delivering more than 170 cable, broadcast and online networks in around 160 countries. Monitoring of the digital networks which are used to pump their content into millions of homes gives them access to [...]

By |Big Data Analytics|

Big Data Analytics: What Is There In Store For 2017 And Beyond

Big data has come in a big way and is gaining momentum in the same way. In a very short period, it has become a familiar phenomenon all across the globe. So much so that it is no longer a new technology. In fact, it is introducing newer terms and technologies as a rider. Most [...]