Startups Interana and Rockset differ in their approaches to providing new query capabilities on fast-arriving big data. Both are led by technologists who started at Facebook.

Facebook alumni forge own paths to big data analytics tools

Software engineers at Facebook forged many of the software types that now comprise big data analytics tools. Hive, Presto, Scuba and other tools were created at Facebook to drive the analytics efforts that fueled the social media platform’s high-powered growth.

Lately, people behind some Facebook analytics efforts have been striking out on their own.

Examples of Facebook veterans on a quest for better big data analytics come by way of Rockset, co-founded by Venkat Venkataramani, and Interana, co-founded by Bobby Johnson.

These vendor executives each held leading data engineering roles at Facebook, and both look to ride recent trends in big data analytics at their new venues. The goal is to provide user-ready tools that allow customers to quickly begin to analyze complex data sets.

For Rockset and Venkataramani, the focus is on serverless search and analytics software that moves diverse data types into a SQL query engine.

Interana’s focus is also on rapid ingestion of diverse data types. But the company’s behavioral discovery and analytics platform uses a times-series database as an engine, while employing graphic tools that create and process queries without using SQL.

Both vendors made product moves in March: Interana introduced Interana V3, with a new graphical query builder, and Rockset formally launched its platform as a cloud service for SQL queries. While Rockset and Interana work on data in open formats like JSON and Kafka, neither company offers its core products as open source software.

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