New Ways to Reach Millennials by Using Big Data Analytics:

From politicians to businesses, it feels like we can’t escape one discussion or another about the millennials.

It’s vital, then, for people in business leadership roles to ensure that they understand the mentality of this growing sector of the population in order to better understand their marketing strategies.

Big data analysis plays a critical role in the process by allowing a company to target customers with a tailor-made deal that will appeal specifically to them. In this example, Target was able to send pregnancy item vouchers to expecting customers, in one case sending them out before the pregnant teen’s father even knew about the impending birth!

With millennials now becoming the largest consumer group in the U.S., big data can ensure that companies reach more people than ever before, and that they are approaching millennials in the most effective

 

This article originally appeared in Inc.com.  To read the full article, click here.