Artificial intelligence can be successfully employed to provide an intelligent, convenient and informed customer experience at any point along the customer journey. This will result in re-imagined customer experiences and end-to-end customer journeys that are integrated and more personal, so that they feel more natural to customers.
3 Building Blocks for Successful Application of AI in Customer Experience
The successful application of AI in customer experience requires 3 fundamental capabilities:
- Data Unification
- Real-time Insights Delivery
- Business Context
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As an engine for the digital business, technology management organizations face more scrutiny for fast service delivery and the quality of each service. They work hard to monitor all new infrastructure and application components necessary to maintain the performance and availability. Unfortunately, today’s application performance management approaches are not delivering the desired predictability and efficiency to meet business demands. To support the age of the customer in this digital economy, technology management teams must adopt transaction tracking with predictive analytics which aims to anticipate and avoid problems before they impact user experience.
To learn more on how to leverage transaction tracking and analytics to improve user experience, click here.