Growing a digital business is essential for virtually every enterprise across every industry. Large enterprises and small businesses alike are digitizing their internal and customer-facing processes and services to increase efficiency, scale their businesses, and collect meaningful data. Yet, while many companies have launched digital services to collect data, we haven’t fully tapped into the potential of data analytics—even though studies suggest that digital will be a top differentiator in years to come. Curious how you can get a better handle on digital transformation? Read on to learn why it’s so crucial, plus discover six key ways to digitize your business.
1. Make data and analytics a top company priority
The majority of companies are already putting digital transformation at the forefront. Forbes Insights and Hitachi’s research shows that digital transformation is a priority for 50 percent of respondents. This focus is especially notable when it comes to how executives make investments that will benefit their organizations in the long term. The study found that, in addition to increasing their data and analytics capabilities, new technologies are the top investment priority of 51 percent of respondents for the next two years.
However, a not-so-small subset (49 percent) of companies still lags behind. In the years to come, this will be a huge differentiator between these organizations and their competitors as they rush to play catch up. This is because data, like a fine wine, improves in value over time. The more data an organization is able to collect and analyze over a longer period of time, the sharper their insights.
2. Design digital transformation around business goals
Forbes and Hitachi’s research also found that a changing business model was the top reason that 41 percent of respondents had begun the process of digital transformation. The availability of new technologies came second, driving 40 percent of respondents to digitize their businesses. This is likely due to the impact that digital disruption has made on a number of industries. Companies, such as Uber and Airbnb, seemingly transformed their industries overnight by leveraging cloud and mobile technologies to gain access to customers.
Savvy leaders are turning to digital transformation to modernize—before their industries are turned upside down. For instance, the ability to innovate was listed by 46 percent of survey respondents as the top metric used to measure the success of digital transformation, closely followed by revenue growth (46 percent) and cost reduction (43 percent).
3. Take an enterprise-wide approach
Digital transformation can’t be accomplished in a silo. Currently, the bulk of the work is carried out by IT teams—without the involvement of cross-function teams within the company. The focus on IT is partially because they were cited by 53 percent of Forbes and Hitachi’s survey respondents as the most prepared for digital transformation. Only a third of the survey respondents viewed other company functions as ready.
Instead of focusing solely on IT for digital transformation, companies should empower IT teams to collaborate with other departments on ways to digitize their systems. By partnering with other departments, IT teams can make an efficiency and revenue impact across the organization. If digital transformation continues to live in a silo, its effectiveness will remain limited.
This article originally appeared in Oracle Journal. To read the full article, click here.
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