Big Data

Why You Need To Use Smart Data To Improve Customer Experience

The big question is how do you turn Big Data into Smart Data and create value? And how do you turn Smart Data into Customer Insights to Improve your Customer Experience?  Data on its own isn’t dynamic. It isn’t smart. It’s static. It takes the right questions and the right insights to make it dynamic. You need to know what to [...]

By |Big Data|

Are You Set Up to Achieve Your Big Data Vision?

By now, most companies have big hopes for big data. They see great potential in using sophisticated analytics to preempt problems, such as customers leaving or equipment failing, or to gain an advantage, such as perceiving an industry trend. But success may prove surprisingly elusive. The big data vision of many companies is murky, and [...]

Big data and cloud computing – challenges and opportunities

Big Data is an umbrella term which encompasses all sorts of data which exists today. From hospital records and digital data to the overwhelming amount of government paperwork which is archived – there is more to it than we officially know. You can’t categorize Big Data under one definition or description, because we are still [...]

By |Big Data, cloud computing|

Predictive analytics, Blockchain, Big data AI and Machine learning are the technologies shaping the new business world.

Currently, different types of businesses use predictive analytics like the financial services where this is majorly their life force, other business like e-commerce stores and online video streaming services all of these businesses have enjoyed the sweet power of predictive analytics. Predictive analytics is just another modern marketing tool, knowing that prediction is of no [...]

How Big Data Analytics is Driving the Future of Social Business Success

How Big Data Analytics is Driving the Future of Social Business Success For businesses that want to use social media as a vehicle for increasing acquisition and revenue-generating conversions, there are at least eight metrics that they need to be using social data to track and monitor. First and foremost, such businesses need to develop [...]

By |Big Data Analytics|

Big Data in Sports: Going for the Gold

Big data comes in small bits and pieces flowing from ticket booths, online ticket services, point-of-sale terminals installed at arenas and other venues, gift shops, social media like Facebook or Foursquare, fan sites, and even form in-stadium beacons monitoring crowds of fans by interacting with their mobile devices. All of this information, if used properly, [...]

By |Big Data, Big Data Analytics|

How Big Data Analytics Is Solving Big Advertiser Problems

Big data can help make sense of the information gathered, such as retention cost, average transaction value and even customer satisfaction. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands still [...]

By |Big Data, Big Data Analytics|

The real promise of regulatory technology

The real promise of regulatory technology The future of banking is algorithmic. Bringing together big data and predictive analytics is already enabling financial service providers to make better real-time decisions on loans and other products, with a more flexible, customer-centric user experience. But if banking can be algorithmic, what about financial regulation and supervision? Financial [...]

Why management is key to leveraging the power of big data

As big data continues to expand, companies are faced with both new opportunities and challenges. Businesses can uncover new insights or strategies with big data, but they have to take care not to be overwhelmed by the mountains of information. As any data expert can tell you, a smaller amount of organized, smart data is [...]

By |Big Data|