Three Steps Toward Digital Transformation For Small Businesses

Digital Transformation – In the past 20 years, we’ve seen a number of industries transformed by artificial intelligence, ranging from fast food to enterprise revenue management. My company uses AI to provide vehicle maintenance, so I’ve seen the various applications of the technology firsthand. I’ve also seen that, despite the hype, there is still a great deal of resistance to AI in the mainstream.

At its core, AI is just the science of making things smart. Machine learning is an aspect of AI that uses large amounts of data to learn how to perform a specific task. Anyone who has ever made a purchase or streamed a movie online has likely seen machine learning-generated recommendations. Behind the scenes, machine learning is also being used to combat email security issues, detect credit card fraud and more. It can also recognize who and what is in a photo or understand speech demands.

Business leaders might think that AI and machine learning are only for executives at large enterprises who can afford teams of dedicated analysts to manage and interpret the data, but that is no longer the case. The world is becoming increasingly data-driven, and digital platforms are now accessible and affordable enough to be utilized by organizations of all sizes and types.

From my perspective, small to midsize business owners in a wide range of industries can benefit from digital transformation. Paper-based systems force many small business owners to spend more time on tedious work, which can make it difficult to access and organize critical information. I’ve also seen that using data to inform your decisions can serve as a built-in GPS system that enables business leaders to adjust their strategy on the fly, as well as help provide the visibility required to align your entire organization quickly and effectively.

Throughout my time utilizing AI in my own company, I’ve learned three steps for navigating a digital transformation that I believe can benefit other small business owners who are considering implementing new technology:

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