Advocates say tracing gold from mine to jewelry customer could help guarantee provenance, improve the lives of miners and reduce carbon emissions. Blockchain – Generations Y and Z, soon to be the world’s most numerous consumers, are concerned about responsibly sourced and sustainable products. But when it comes to purchasing a gold chain or new…
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The blockchain is the technology that powers cryptocurrencies. You can think of it as a kind of digital ledger. Copies are spread across thousands of different computers and every time a new entry is added to one ledger, every copy of the ledger is updated. By creating smart contracts that are triggered by ledger entries,…
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Blockchain could be the one ingredient that everyone in the food industry agrees is good for you. True, widespread blockchain adoption isn’t here yet, but that’s about to change. Gartner researchers predicted blockchain will support the global movement and tracking of $2 trillion in goods and services annually by 2023. This VIDEO interview at SAP…
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Blockchain may be a relatively new technology, but it’s already changing the world around us. A recent survey by Deloitte found that 83% of respondents see compelling use cases for blockchain in 2019, up from 74% in 2018. Marketers too are waiting eagerly to see how blockchain will impact or optimize their work, so we’ve…
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Blockchain technology is changing the nature of money and organizations. We should probably start pondering the potential consequences. At first glance, the word “ethics” may seem out of place next to “blockchain.” After all, the world of cryptocurrency may be most famous for its many frauds and scams. But according to a small contingent of…
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Bitcoin – When Christina Lomazzo was a teenager, she used to hop back and forth across the U.S. Canada border for fun. A native of Ontario, with a father born in Italy, Lomazzo grew up speaking French, English, and Italian, and when things were slow in her home town she and her friends would pile…
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Blockchain benefits are driven by network effects: the more participants on a shared platform, the greater its potential value. Yet executives have found it’s a struggle to align the support of their ecosystems. At stake is the potential to unlock trillions of dollars of value by removing friction and opening access to new markets. But…
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Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital…
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Blockchain technology has been transforming the whole system of digitalization across industries. The main benefit of blockchain offerings is to have a lease on the transparency of transactions for both the beneficiary and the grantee. Organizations in the recent age have been managing data for blockchain-based solutions either as on-chain or off-chain as storage mechanisms.…
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With the invention of bitcoin came a new, secure method of value transfer, via its underlying technology blockchain. Since bitcoin’s inception ten years ago, a plethora of mainstream entities have investigated various ways to channel blockchain’s potential. Automation giant Siemens is evaluating the technology for various enterprise use cases, including improving the carsharing market. Siemens is following the trend of mainstream giants…
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