Digital transformation

How To Begin The Digital Transformation Process In Marketing And Communications

Nastel
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The year 2020 proved that we need to “adapt” to the unknown, the “new normal” and the constant transformation of what would become a new state of living — one that meant being “displaced” and personally disconnected. If the global Covid-19 pandemic taught us a lesson, it was that we could incorporate new ways of living by self-isolating yet maintaining social integration via a digital presence.

We worked remotely, home-schooled, quarantined from friends and loved ones, and celebrated birthdays via apps like Houseparty and FaceTime. We used face masks, limited ourselves to outdoor gatherings and used ethyl alcohol and antiseptics, along with other methods of protecting ourselves and our communities. Ironically, although the pandemic separated everyone, life progressed and companies, brands and many big corporations innovated on the way they operated as the world became more connected than ever by finding new ways of delivering experiences with little to no human contact.

But not every brand has been able to adapt — especially in the way they communicate with their audiences. And it’s not about making an old plan fit the new mold; it’s about truly transforming the way a brand communicates.

Some businesses perished, while small businesses emerged to cater to the needs of certain demographics under lockdown. Some traditional big retailers are still struggling with supply chain constraints while adapting and creating their digital spaces. Medical doctors opted for telemedicine, teachers took their lesson plans to Zoom — and the list goes on.

It is without question that every area of business was touched by this global need to adapt to an ever-changing environment in order to survive. Thus, it became important to develop a living, breathing plan to continuously adapt to new trends, new cultures, new technologies and new ways of doing business and interacting with customers.

Those brands and companies that resist this change and continue to operate in the same way while waiting for what once was to come back may struggle or eventually fail.

What now?

As vaccines continue to roll out and parts of the world reopen, companies and brands should strategize to create new corporate culture models.

From a marketing communications standpoint, answer this: Have you measured your digital presence? How are you planning to stand out in a digital universe that knows no boundaries and with nearly immeasurable reach? Employees have changed, customers have changed and international relations and social integrations may have forever shifted. Will you adopt a hybrid model? Does this mean going digital and shifting from the traditional strategies that you had in place? Most importantly, how will you start to implement these changes, and how long will it take?

It begins with leadership and a clear understanding of your company´s new culture.

As a company, you need a clear communications strategy, and all employees and stakeholders should be clear about and on board with the company´s evolution. Establish new goals and objectives that are aligned with the way your target audience has evolved.

Next, make sure there is a rationale behind the decision — the organization needs to understand the “why” behind the execution of this plan. For example, if your company decides to go fully digital, you need to keep your “why” in mind as the company’s portfolio of clients becomes more active on social media and in digital marketing. How are you planning to compete? What will you be offering them in these spaces? Every team member of the company should fully understand the new expectations, their role and why the company made this change in order to innovate and adapt to an irrefutable transformation.

Creativity and new ideas arise when we’re faced with challenges. It’s healthy for companies to get that “facelift” and offer new tools to clients.

You shouldn’t just revamp old solutions and call them new. Show your value and stand out.

Being creative is about innovating and embracing change before others win in your space. Bring in the tools you need to transform into something new.

Today more than ever, the importance of communications is evident. Communication is about experiences and bilateral conversations. It´s about adaptation and catering to new needs as they arise. But it´s also about speed, for the cyberworld is crowded.

Early adopters often do better.

Work with your communications team; understand that now, they need to become creators. They should design and build new, improved and fitting strategies that are unique and that cater to your brand´s specific needs.

Mark my words: Resisting transformation could result in failure.

Have you begun, or are you still catching up?

This article originally appeared on forbes.com, to read the full article, click here.

Nastel Technologies helps companies achieve flawless delivery of digital services powered by middleware. Nastel delivers Middleware Management, Monitoring, Tracking, and Analytics to detect anomalies, accelerate decisions, and enable customers to constantly innovate. To answer business-centric questions and provide actionable guidance for decision-makers, Nastel’s Navigator X fuses:

  • Advanced predictive anomaly detection, Bayesian Classification, and other machine learning algorithms
  • Raw information handling and analytics speed
  • End-to-end business transaction tracking that spans technologies, tiers, and organizations
  • Intuitive, easy-to-use data visualizations and dashboards

Drones, Cyber Weapons and Artificial Intelligence will military to command Future Wars.

Artificial intelligence is one of several hot technologies that have the potential to transform the face of combat in the next years. The Joint Artificial intelligence Center was established by the Department of Defense to win the artificial intelligence war. AI might enable autonomous systems to execute missions, achieve sensor fusion, automate activities, and make better, faster judgments than people, according to some visions. AI is quickly developing, and those objectives may be met shortly. Meanwhile, artificial intelligence will influence the more routine, boring, and monotonous duties that military personnel undertake in uncontested situations.

Throughout its operation Guardian of the Walls against Hamas, Israel demonstrated how to utilize AI in War and even dubbed it “The First artificial intelligence War.” They employed a lot of supercomputing and depended a lot on machine learning and data collecting. AI and machine learning are the primary component and force multiplier instead of employing the land army or even the air force.

The Air Force and the Navies are now in charge of the skies and the oceans, respectively. However, one thing that all conflicts have in common is that combat is always changing, growing, and embracing creative ideas and technologies to win. Space and cyberspace have already been introduced as new dimensions. Despite several treaties in place, the deployment of chemical and biological weapons is still a possibility.

A discernible shift in the manner a conflict is fought is readily apparent. Space and cyberspace have already been introduced as new dimensions. Drones, loitering weapons, and artificial intelligence are the next game-changers. When necessary, a new-looking Infantry with technologically sophisticated devices, weaponry, and contemporary logistics will come on the scene to make decisions or consolidate the gains. Drones gunning down enemy soldiers are becoming more common, and the days of hand-to-hand combat are quickly fading away. The infantry will have a new avatar to play as well as new responsibilities to fill. Tanks, mechanized columns, and artillery will all be useful, but their roles and responsibilities will change, and there will be no fixed-piece exercises based on the desired objective or aim. Destruction of an enemy’s war-making capability will need a variety of tools, including air, naval, and space-based capabilities, with AI and machine learning at the forefront. Data gathering and cyber intelligence will go hand in hand.

Based on current trends, it is expected that the use of artificial intelligence, drones, cyber weapons, and killer apps, as well as space-based surveillance and the creation of a defensive umbrella with offensive capabilities, Iron Dome-like capabilities, and the use of lethal autonomous robots to kill, will be key trends in future wars. Some of these key trends are:

Artificial Intelligence:

In the next wars, artificial intelligence (AI) will play a significant role. Countries like China are said to have been collecting data for potential military use for quite some time. It is thought that there is a firm in the United States that solely invests in data collecting. Big data necessitates interpretation and forecasting. The findings are then double-checked for correctness before being sent into the AI system. In India, a network of interconnected AI Bots deployed along the line of control or at specific locations along the border, with weaponry under control on the ground, would make the difficult mission easier; of course, a man-machine mix will have to be incorporated. There will be monitoring 24*7, and the drones will assist with this by relaying information to the bots for further action. Similarly, AI-enabled autonomous systems will be used to carry out particular missions; all you have to do today is imagine them and develop autonomous systems. The military will be able to use AI in War to automate activities, improve them, and make faster judgments.

Drones:

The most recent battle between Azerbaijan and Armenia saw a frenetic dance of lingering munitions and swarms of drones filling the skies and wreaking damage without sending out huge numbers of infantry, tanks, or mechanized columns on the ground. Unmanned Combat Aerial Vehicles (UCAVs), also known as combat drones, carried bombs and missiles with different degrees of autonomy, i.e., they were commanded or programmed to deliver ordnance independently, taking a standoff role and depersonalizing the choice to strike. A recent example is a drone dumping a bomb on the airport in Jammu. Consider an infantry battalion launching an attack against a comparable number of combat drones armed with explosives, missiles, and even automatic machine guns. It’s more likely that the latter would do the most damage with the fewest casualties and do so with better accuracy and efficacy. It might be a reality in the not-too-distant future.

Cyber Weapons:

Stuxnet, generally thought to have been created jointly by the US and Israeli intelligence services, was deployed against Iran’s nuclear enrichment facilities, introducing cyber weapons to the war machine. Similar weapons are not far off, and they may be ready to use soon. Advanced Persistent Threats (APTs) also represent a threat to the effective and continuous communication and surveillance systems that are so critical to winning a conflict. Another Great Wall exists in China: The Great Firewall. Secret cyber intelligence units are actively supported by the PLA. The conflict is already skewed in favor of the adversary if communication devices, radars, remote fire mechanisms, and controllers are hacked or disabled. When the Supervisory Manage and Data Acquisition (SCADA) system, a collection of software and hardware components that allows military units to control the firing mechanism locally or remotely, is disrupted, the war effort suffers a massive setback. The creation of quantum computing is at an advanced level of research and development; once finished, it might bring significant relief to cyber world users.

The world is changing quickly, and there are some concerning developments, such as the usage of crypto money, which allows terrorists to transfer cash or pay for the procurement of weapons without leaving a trail of who paid whom and without utilizing well-established financial institutions such as banks. Satellites and navigation systems in space are both helpful and dangerous, and they will play a major role in future wars. Technology is no longer evolving from one iteration to the next, but rather jumping forward. A start has been made; only time will tell how many of these tendencies will continue to alter the structure of the next world war.

This article originally appeared on analyticsinsight.net, to read the full article, click here.

Nastel Technologies helps companies achieve flawless delivery of digital services powered by middleware. Nastel delivers Middleware Management, Monitoring, Tracking, and Analytics to detect anomalies, accelerate decisions, and enable customers to constantly innovate. To answer business-centric questions and provide actionable guidance for decision-makers, Nastel’s Navigator X fuses:

  • Advanced predictive anomaly detection, Bayesian Classification, and other machine learning algorithms
  • Raw information handling and analytics speed
  • End-to-end business transaction tracking that spans technologies, tiers, and organizations
  • Intuitive, easy-to-use data visualizations and dashboards

 

  • cloud strategy
  • communications
  • conversations
  • cyberworld
  • digital
  • digital transformation
  • marketing
  • strategies
  • Transformation

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  • Al Kesselman
    September 9, 2021
    This is very good. Thanks for sending and thanks Sam for an understandable explanation of complex technology. Please pass my best wishes to allal
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