Boccardo a 16-Year Veteran of B2B Marketing
PLAINVIEW, NY (PRWEB) February 22nd, 2018 – Premier global provider of application performance management solutions, Nastel Technologies is pleased to announce the hiring of Laura Boccardo as Director of Marketing. Boccardo is a B2B marketing leader with over a decade of professional experience in technology, SaaS, and services.
As the Director of Marketing, she will oversee all marketing efforts for the company’s global operations. Boccardo will be developing and implementing a corporate marketing strategy, directly engaging and managing the marketing team, and translating the company’s business objectives into marketing strategies that drive revenue. In addition, she will determine and administer the marketing budget, identify and track key metrics, and establish positioning for Nastel’s portfolio of products.
“We want to welcome Laura to the Nastel team” said Albert Mavashev, CTO. “Her integrated marketing experience and skill set around scalable marketing best practices will allow us to capitalize on the strength of the Nastel brand as we continue to innovate and expand the company. We had a record breaking 2017 and are looking forward to recreating our success in 2018.”
Boccardo brings more than 16 years of marketing expertise to her new role. Prior to joining Nastel, Boccardo served in various senior marketing management roles on Long Island and in Manhattan. She has a proven track record for helping maximize marketing efforts for various technology companies. Boccardo holds a BA degree in Communications and Media Studies with a concentration in Public Relations and Strategic Communication from Marymount Manhattan College in New York City.
Founded in 1994 and newly headquartered in Plainview, NY, Nastel Technologies provides IT organizations and business executives with the tools and insights they need to understand and manage their digital environments. Nastel is headquartered in New York, with offices in the U.S., the U.K., France, Germany and Mexico, and a network of partners throughout Europe, the Middle East, Latin America and Asia. Nastel is privately owned and profitable since inception.