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Netflix Harnesses Big Data To Profit From Your Tastes

Nastel Technologies®
February 26, 2019
Netflix Harnesses Big Data To Profit From Your Tastes

“Bird Box,” a thriller starring Sandra Bullock, sucked in 45 million Netflix viewers in a week. “Bandersnatch,” part of Netflix’s “Black Mirror” franchise, set new standards for interaction. Netflix is quietly transforming the entertainment industry with big data.

Founded in 1997, Netflix began as a subscription mail-order DVD company. Back then, distributing the shiny discs in prepaid mailing pouches was so disruptive that it brought Blockbuster Video, a nationwide goliath, to its knees.

But Netflix’s strength wasn’t putting DVDs in the mail. Rather, it was the company’s use of predictive analytics.

Netflix software engineers developed algorithms to steer customers away from high-demand blockbusters … and toward its plentiful, lesser-known library titles.

This strategy was a huge success. Through the years, mail-order logistics have been replaced with online streaming, then content creation. Data analytics played a key role during every phase.

“House of Cards,” a Netflix original series, debuted in 2013. The company shocked the industry by committing $100 million to the edgy political thriller.

This article originally appeared on Forbes.com.  To read the full article, click here.

Nastel Technologies uses machine learning to detect anomalies, behavior and sentiment, accelerate decisions, satisfy customers, innovate continuously.  To answer business-centric questions and provide actionable guidance for decision-makers, Nastel’s AutoPilot® for Analytics fuses:

  • Advanced predictive anomaly detection, Bayesian Classification and other machine learning algorithms
  • Raw information handling and analytics speed
  • End-to-end business transaction tracking that spans technologies, tiers, and organizations
  • Intuitive, easy-to-use data visualizations and dashboards

If you would like to learn more, click here

Nastel Technologies is the global leader in Integration Infrastructure Management (i2M). It helps companies achieve flawless delivery of digital services powered by integration infrastructure by delivering tools for Middleware Management, Monitoring, Tracking, and Analytics to detect anomalies, accelerate decisions, and enable customers to constantly innovate, to answer business-centric questions, and provide actionable guidance for decision-makers. It is particularly focused on IBM MQ, Apache Kafka, Solace, TIBCO EMS, ACE/IIB and also supports RabbitMQ, ActiveMQ, Blockchain, IOT, DataPower, MFT, IBM Cloud Pak for Integration and many more.

 

The Nastel i2M Platform provides:

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