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Big Data

Ok, Big Data. I See What You Did There.

Nastel Technologies®
March 2, 2022

Let’s face it: The big data game is kicking the pants off of everything that we’ve ever valued as a social commodity within anyone’s digital reach. In fact, data is so hot right now that even the value of oil has been told to go sit in the corner of the room, be quiet and color.


Yep, you too King Cash.


This also explains why your data by itself, as a standalone asset, is not considered as ‘valuable’ as you would think. It is only when your individual, single plot of digital data points are combined with the datasets of thousands of your best friends’ data points that the value increases significantly.


In fact, 90% of the data in the world today has been created in the last two years. That is roughly 2.5 quintillion bytes a day. If you haven’t noticed, many humans can barely manage operating a budget within our Congressional model of business — so how in the world should anyone expect us to be better at managing data points?


Domo recently released its annual “data never sleeps 9.0” infographic, which looks at online consumer behavior and how we use, generate and view data every minute across high-traffic platforms and applications. This research reveals that the days when the digital playing field was populated only by geeky, pimple-faced millennials are long gone. The modern digital playing field has become metaphysical in nature, where everything touches at multiple points of your digital life. It’s utterly impossible to escape technology’s grip at this point. If Verizon isn’t collecting your data points, Facebook, Twitter, Instagram et. al., will often step up to the plate for their turn at bat to curate your data points.


Big Data Is a Verb

While some of us are still trying to figure out how to change the time on the microwave, others are focused translating the value of good data. While some of us are still trying to decide if our IoT-connected toaster is smarter than us, others are trying to get big data on the NASDAQ trading floor. And yes, while some of us are just trying to pay our bills on time, others are trying to get big data to clock into your job on your behalf without you even having to show up.


Many cybersecurity professionals are still asking the tough questions about how we can sustainably fit big data into a more holistic business model. If anything, this process becomes cyclical in nature as we’re constantly switching from companies’ needs (driving data points) to the consumer privacy conundrum of ‘let me shop in peace, Alexa.’ Whether we like it or not, no one ever reads the terms and conditions of anything, and the bottom line is that big data’s algorithm, much like most things in life, doesn’t ever need an afternoon siesta or a good six to eight hours of sleep to keep the machine churning.


Look. Big data is becoming self-actualized, self-questioning and the next best solution in line replacing us on the factory floor. If you don’t believe me, ask Alexa her deepest thoughts, or check in to see how your Fitbit’s information is informing Google’s analytics. In my view, we need to shake up the system like an Etch-a-Sketch, but in a way that allows us to lean into our most valuable human asset, which is getting our time back.

The lesson from this big data relationship is that we need to live with nature and not against nature. Often, the moment we grab onto something (like our own data), we immediately fear losing it. This is where the digital tug-o-war begins to really dive into our human psychology. This habit of clinging onto our platforms, devices, applications, etc., eventually becomes centered around the fear of losing them — so we push and pull harder to keep them.


Here Is Our Call to Action

If you want to be more conscious of big data’s role in your life, do these three things.


  • Keep your cyber profile short and sweet. If you prefer to be the person who posts on social media as many times a day as you breathe, go for it. Just know that if you ever have to ask what the product is, chances are you are the product.
  • Reduce the number of apps on your devices to the ones you absolutely need. Even then, take note of the permissions needed for the remaining apps. If you absolutely need a flashlight app, and this app also requires access to every component of your phone, contacts, etc., then maybe it is time to be more diligent.
  • Lastly, don’t think that you have nothing to hide. Everyone does. Yes, you might not have the juicy bits of secret Pentagon files, but whatever digital habits you’ve acquired over your life are still a representation of you.


Whether you are working as a janitor at a school or as the CEO of a national company, the curation of data points by outside organizations is not going anywhere anytime soon. It is entirely up to us to streamline and reduce, reduce and reduce again our digital footprint as much as we can. Even though the big data machine is out there, the solution always starts with us and our awareness of this give-and-take relationship with technology.


This article originally appeared on, to read the full article, click here.


Nastel Technologies is the global leader in Integration Infrastructure Management (i2M). It helps companies achieve flawless delivery of digital services powered by integration infrastructure by delivering tools for Middleware Management, Monitoring, Tracking, and Analytics to detect anomalies, accelerate decisions, and enable customers to constantly innovate, to answer business-centric questions, and provide actionable guidance for decision-makers. It is particularly focused on IBM MQ, Apache Kafka, Solace, TIBCO EMS, ACE/IIB and also supports RabbitMQ, ActiveMQ, Blockchain, IOT, DataPower, MFT, IBM Cloud Pak for Integration and many more.


The Nastel i2M Platform provides:


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