Published June 23, 2022
The term ‘big data’ is used so commonly in research and marketing terms, you would think it’s been here forever. But actually, big data evolved from database marketing (read first efforts of targeted direct mail) in the mid to late 1980’s.
Published June 22, 2022
Few people can claim the moniker of “pioneer” in building the internet as we know it. Rami Rahim, CEO of Juniper Networks, is one of them who had a front-row seat in the late 90s to the infant days of building the internet.
Published April 4, 2022
Industry analysts do primary research and two of the best, IDC and EMA (Enterprise Management Associates), have recently published some great insights for enterprises in 3 areas:
1.Digital First
Analyst firm IDC has revealed that their “Key Predictions for 2022 and Beyond” include that companies are dramatically accelerating their “Digital-first” initiatives to win in the customer experience (CX) wars and the race to increase digital revenue streams.
