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Current economic and social forces have created a level of upheaval that has become a forcing function for digital transformation. From communications to selling, the importance of digital operations has mushroomed seemingly overnight. Indeed, research by Twilio found that Covid-19 “accelerated companies’ digital communications strategy by an average of six years while 97% of enterprise decision-makers believe the pandemic sped up their company’s digital transformation.”
In the last few months, I have been analyzing and writing a research report for GigaOm in this space, which is due to be released soon. I looked at about 30+ vendors in this space as part of that process and did a deep dive with 20 of them. In that process, after talking with these vendors, a bunch of their customers, and a few CXO executives, I found a lot of confusion.
Paper: it’s not a very efficient way to store data, it’s not good for the environment, and it’s not cheap. It can rip, decay, get misplaced, and just a few rogue coffee drops can obscure its contents forever. It’s also expensive. According to Aragon Research, paper-based processes remain one of the largest cost centers in the enterprise, eating into 1-2% of overall revenues.
There’s a joke among non-techie individuals about not knowing what the cloud is nor what it does exactly. You may or may not have an exact idea of how the cloud works, and that’s fine because the aim of this piece is on the job. Cloud engineers (CEs) know exactly how the cloud works, including all of its intricacies, from the beginning to end. This is because the role of the cloud engineer is to design how cloud infrastructures work and bring them to fruition.
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