In 2019 the practice reached $6.5 billion and is projected to reach $15 billion by 2022. Marketing today is all about algorithms, data and analytics to gain a targeted audience rather than the traditional spray-and-pray approach. The major success factor is figuring out how influencer marketing can become more effective by targeting the right audience to increase customer engagement.
As machine learning becomes more prevalent in business, it has the potential to affect a company’s day-to-day interactions with its customers, whether positively or negatively. Many businesses have already invested heavily in machine learning and have found great success. However, new tech can always be intimidating, scary or potentially difficult to implement.
Blockchain may be a relatively new technology, but it’s already changing the world around us. A recent survey by Deloitte found that 83% of respondents see compelling use cases for blockchain in 2019, up from 74% in 2018. Marketers too are waiting eagerly to see how blockchain will impact or optimize their work, so we’ve…
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