What Makes Artificial Intelligence Marketing so Powerful?
Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap between Data Science and Execution.
Artificial Intelligence Marketing is an emerging technology that is poised to become an essential part of Marketing strategies in the coming days. But what exactly is Artificial Intelligence Marketing?
AI Marketing is a process of utilizing customer data and AI concepts to predict customers’ next moves and perk up the customer journey. It enables marketers to build a clearer picture of their target audiences so as to provide them with what they anticipate. The state of Artificial Intelligence Marketing wouldn’t have been possible without some of the core elements, Big Data, Machine Learning, and the right solutions.
Core Elements of Artificial Intelligence Marketing
Big Data – Big data deals with the marketers’ capabilities to collect and segment large sets of data with the least amount of manual work. It makes sure marketers are able to send the right messages to the appropriate audience at the right time for maximum benefit.
Machine Learning – When there arises a need to make sense of a large data repository, Machine Learning comes to the rescue. ML platforms can recognize trends or frequent occurrences and help marketers in predicting common insights, responses, and reactions. This way, they also help to understand the reason for specific occurrences so that those can be worked on and improved if required.
Powerful Solutions – The capabilities of Artificial Intelligence are developing day by day. AI is able to mimic human actions in many ways. AI systems also have the ability to understand human emotions and respond to them. They have been developed to understand open form content like natural language, social media, and email responses. This also means that they can identify intuitive concepts across huge sets of data, in amazingly low timeframes.
Applications of AI Marketing
Artificial Intelligence Marketing has a lot to offer to modern-day marketers. Talk about product/content recommendations, or improving the quality of search experiences, AI Marketing has an important role to play. Artificial Intelligence Marketing has also made the life of marketers easy in the area of visual search and image recognition. Additionally, social listening and sentiment analysis have always been the favorites for companies looking out to analyze their brand presence, and AI Marketing hasn’t failed them.
There are several other areas where AI is showing its potential to open possibilities that were unheard of just a few years ago. Employing chatbots for initiating conversations with customers, applying dynamic pricing to the rates of flights depending upon the load and season, voice-activated devices, etc. are just some of those. Technological innovation is on the rise and AI is undoubtedly at the forefront of it.
This article originally appeared on martechseries.com To read the full article and see the images, click here.
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