Why Getting Your Digital Transformation Story Right Is Key To Changing Workplace Culture
Digital Transformation – One of the most important steps a business can take when pursuing any kind of strategic plan, workforce transformation, or responsible business initiative is to make sure its leaders, people and stakeholders understand what it is you’re trying to do. Meaning, what problems are you trying to solve? What steps are you taking to solve them? And, most importantly, why should they care?
Sure, you could simply tell them. Send a company-wide memo that states the facts. What I’ve found, however, is that unless the individuals you are seeking to reach find themselves personally invested, it’s likely your messaging won’t resonate. If it doesn’t resonate, you’ll find your business hard pressed to make the impact you are looking to make.
It’s for this reason I’m such a huge believer in the importance of investing time in building your business’ narrative. Its story. Here are three reasons why.
Stories unite cultures and people: They create understanding where there is none. They have the power to motivate change and enable action. We all know that a business’ ability to reach its goals is reliant upon everyone within an organization, not just its leadership. Your workforce is filled with the best brand ambassadors you have. They are your agents of change. The importance of making sure they feel personally invested in the journey you are undertaking cannot be underscored, and one of the best ways to help enable that personal investment is to communicate your strategy that speaks to them in a meaningful way.
Stories create consistency: Any communications professional will tell you that message consistency is very important, and when it comes to talking points, repetition is key. If your strategy is being discussed in seven different ways, you will lose your audience. Your messaging will become muddled, and you will create confusion among those you need to execute your strategy, and the stakeholders from whom you need buy-in. Without consistency, your message will lose its authenticity.
Stories provide direction: Moreover, narratives are wonderful tools that can be used to guide actions and decision-making. I believe that great leaders set forth their vision, but they provide their teams with the autonomy and trust to pull from their individual experiences, perspectives, and knowledge to get the job done. A strong narrative will create that roadmap of autonomy—providing the guidance needed to understand your strategy and nurture it in the best way they know how.
If you’ve read my previous blogs, you know that PwC is undergoing a Digital Workforce Transformation. In doing so, we’ve announced New World, New Skills, a $3 billion global investment in tools, technologies, and individuals to innovate our business while helping to continue delivering value to our clients and communities. No other organization is investing as much nor activating at the same pace or scale. We knew that in order to mobilize 276,000 people with the critical skills needed to help them grow, have a positive impact through our client work and expanded community programs, and serve as catalysts of change in driving citizen and business-led transformation, we needed to make sure they had a solid understanding of our why so they could share the excitement of our journey in the marketplace, and make it their own.
This article originally appeared on forbes.com To read the full article and see the images, click here.
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